Aug 25th 2007

I’m Suzy Molloy from XCLR8 Marketing.

I’ve always loved to create the graphic designs for the printing of small businesses’ marketing materials.

At XCLR8 Marketing, after a consultation with you, the small business owner/operator, I create the designs for your business cards, flyers, magnets, postcards, promotional materials and other marketing needs. Then I arrange the printing; liaising with several printers to find the best supplier for your needs. I usually deal with what many printers call digital short runs and this can have different production, product and cost implications.

Recent advances in digital printing now make the traditionally expensive short run printing much more affordable for the small business owner/operator to take advantage of.

As the partner/owner/operator of small businesses myself, I understand the importance of getting the best ROI (return on investment) for your marketing budget.

XCLR8 Marketing was born in 2007, out of the marrying of what I was informally doing for friends and family for years along with what I had done for our other businesses in the past. The first version of the website was a private website exclusively for the use of franchisees of the Jim’s Group. This was a group of small business owner/operators who were busy running their businesses. So I created the first website to provide them a time efficient and conveniently streamlined ordering process.

XCLR8 Marketing is my “hobby” to keep up my skills and industry associations whilst I take time to raise my two young children (aged 2 & 4). This means I don’t have the same profit levels needed as businesses and you can enjoy the benefit of lower prices. Most of the design work is done by me personally at this stage but I do outsource printing and some administration. So I often refer to the “team” that assist me to present XCLR8 Marketing.

I had been desktop publishing and print brokering marketing materials for over 20 years. The website was a way for the ordering process to be streamlined. Time efficient for busy owner/operators and an easy way for me to share the printing associations I had made in a cost effective manner to assist and benefit other small business owner/operators.

I wanted a name to demonstrate how marketing is changing with the times yet show how the right choices and utilisation of marketing materials will assist your business to excel as business growth accelerates.

I chose the name XCLR8 Marketing in attempt to portray how the modern ordering process which is possible with the evolution of the internet and multi-media is being driven by the marketing revolution and popular youth culture.